The Role of Artificial Intelligence in Business Management: Opportunities and Challenges

Authors

  • Wu Zheng Guangzhou University, Guangzhou

Keywords:

Artificial Intelligence, Business Management, Data Privacy, Job Displacement, Ethical Considerations

Abstract

Artificial Intelligence (AI) has emerged as a transformative force in modern business management, reshaping industries and organizational processes across the globe. From enhancing decision-making capabilities to automating routine tasks and improving customer experiences, AI offers numerous opportunities for businesses to achieve operational efficiency, innovation, and competitive advantage. However, its implementation also presents various challenges, including data privacy concerns, job displacement, integration complexities, and ethical considerations. This paper explores the role of AI in business management by examining both the opportunities and challenges associated with AI adoption. Through a comprehensive review of existing literature and case studies from leading companies across diverse sectors, this paper provides valuable insights into how businesses can harness the potential of AI while addressing its inherent risks.

References

Brynjolfsson, E., & McAfee, A. (2014). The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies. W.W. Norton & Company.

Davenport, T. H. (2018). The AI Advantage: How to Put the Artificial Intelligence Revolution to Work. MIT Press.

Gentsch, P. (2018). AI in Marketing, Sales, and Service: How Marketers Without a Data Science Degree Can Use AI, Big Data and Bots. Springer.

O'Neil, C. (2016). Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy. Crown Publishing Group.

Chui, M., Manyika, J., & Miremadi, M. (2018). The Next Era of AI in Business. McKinsey Global Institute.

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Published

2025-03-31

Issue

Section

Articles