Corporate Social Responsibility (CSR) in Emerging Markets: A Strategic Approach
Keywords:
Corporate Social Responsibility (CSR), Socio-economic Challenges, Regulatory Frameworks, Stakeholder ExpectationsAbstract
Corporate Social Responsibility (CSR) is increasingly recognized as a crucial element of business strategy, particularly in emerging markets. In these regions, where socio-economic challenges such as poverty, inequality, and environmental degradation are more pronounced, CSR offers an opportunity for companies to make a positive impact while simultaneously enhancing their competitive position. This paper explores the role of CSR in emerging markets, focusing on the strategic approaches businesses adopt to align their social responsibility initiatives with both societal needs and business goals. The study analyzes the challenges companies face in implementing CSR in these regions, such as resource constraints, regulatory frameworks, and stakeholder expectations. Through a review of existing literature and case studies, this paper provides recommendations for businesses to effectively integrate CSR into their strategies, contributing to long-term sustainability and growth in emerging markets.
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